We've adopted a three-pronged model for a successful project
1. Context
Targeted review of online evidence
- Payers / budget holders
- Regulatory approval
- Treatment guidelines
- Health policy, e.g., Affordable Care Act (ACA)
- Competitors
2. Strategy
Payer Value Proposition
- Disease review
- Unmet need
- Clinical and economic profile
- Place in therapy
- Value
3. Tactics
Communication Plan
- Promotional channel, e.g., FDAMA 114
- Non-promotional channel, e.g., response to unsolicited request
Evidence Plan
- Efficacy – Randomized Clinical Trials (RCT)
- Effectiveness – Real World Evidence (RWE)
- Modeling
- Prospective, naturalistic research
- Retrospective research
- Key research decisions
- Comparators?
- Endpoints?
- Patient populations?
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