Guiding Critical Evidence Strategies in HEOR.

Helping guide critical evidence strategies across phase I – IV, to support a compelling payer clinical and economic value proposition.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Chinese military general, strategist and philosopher

Context

Understand the environment
external to the pharmaceutical
company.

Strategy

Create payer value proposition
based on understanding the
external environment.

Tactics

Plan research agenda
to support the payer
brand strategy.

Contact

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